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#1 Posted : Wednesday, May 20, 2015 12:53:46 AM
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The final show will be on the eve of the World Cup Final. You'll be able to watch it on the adidas Football YouTube page. 'The streaming of live adidas shows from Brazil is a unique brand proposition and a great example of a strategic partnership creating new, engaging and innovative content to a relevant audience. Our partnership with adidas has already seen us work together on many elements of their World Cup campaign, and these 'We all love the oceans' is the sentence that stuck in my mind during a recent presentation I attended aI know it might seem weird, coming from me. After all, I was born in northern Italy, where winter is foggy and the ocean is far away.

And I live in Germany, close to the Alps.So why did this sentence stick in my mind? In its simplicity, it gave the challenge we were talking about, the pollution of the oceans, a completely new perspective, a human dimension and a sense of urgency. We all love the oceans, don't we?t our headquarters in Germany. The event was part of the Speaker Series, inspirational talks which are regularly organised to stimulate employees, make us think outside the box, as well as be externally focused.This event particularly touched me and I want to share with you why. Not only because of the huge issue it addresses, but also because it strongly resonated with me in regard to how we can face life and the challenges that come with it.broadcasts will position adidas gazelle womens and YouTube at the heart of the conversation around this summer's tournament.

We are delighted that the World Cup's number one partner, adidas zx flux black, has chosen YouTube to play such a central role in their World Cup campaign.' Lucas Watson, VP, Global Brand Solutions at YouTube.It's another different approach we've seen in recent weeks, but not so different from what Hyundai have put together. It is is though an example of a brand directly taking on traditional broadcasters as they make use of their access to players, coaches and other World Cup content. They're also working with an already established YouTube channel in Kick TV and thus will be tapping into their audience.

Add to that the expected big spend using YouTube TrueView and they're be looking to get the attention of every football fan out there. I also expect to see and really tight and well executed social media plan that will bring others into the conversation.At the adidas Group, a diversity of thought, culture, people, defines our unique team spirit. Brought together by a shared belief that sport can make the world a better place. Meet the women who are inventing the future of sport and style every day, and who strive to inspire others to perform their best.A candid, raw, video series celebrating the inspirational stories of adidas gazelle sale Group women. For women, by women, get insider interviews and behind-the-scenes stories by clicking on the video player below and selecting a video from the playlist.
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